"Every time a message seems to grab us and we think ‘I just might try it’ we are at the nexus of choice and persuasion that is advertising."

I craft distinct identities for brands that stand out in the market by defining the purpose, values, target audiences and competitive positioning. My approach ensures the brand not only differentiates itself but also builds a lasting emotional connection with customers.

I align communications with business goals to build trust and strengthen a brand's reputation. My approach includes brand image management, public and media relations, and crisis management - ensuring that employees, customers, investors and the public have a clear, consistent and positive perception of the brand.

I concept, create and distribute culturally relevant content and campaigns for brands that attracts and engages specific audiences across multiple channels - with an emphasis on social, influencer and creator, and social commerce.

I am an experienced leader when it comes to managing large, diverse, high-performing teams. My leadership style is rooted in effective communication, trust and transparency, collaboration and productivity.

I regularly author articles, POVs and white papers on various topics including cultural trends, marketing best practices, and industry news. My work has been published by dozens of media outlet, the 4A's, Media Rating Council and AdWeek.

I am a frequent speaker and have hosted keynotes presentations, moderated panels, and participated as a panel member at SXSW, Social Media Week, Transition and other conferences.