Every time a message seems to grab us, and we think, ‘I just might try it,’ we are at the nexus of choice and persuasion that is advertising.

I help brands build a unique identity and reputation in the market including defining its purpose, values, target audience, and competitive positioning - helping differentiate the business and create an emotional connection with customers.

I manage image, public and media relations, and crisis management - ensuring employees, customers, investors and the public have clear, consistent and positive views of the brand that align with the values and goals of the business.

I concept, create and distribute culturally relevant content and campaigns for brands that attracts and engages specific audiences across multiple channels - with an emphasis on social and influencer marketing.

I am an experienced leader and have expertise managing large, diverse, high-performing teams of 80+ people - ensuring effective communication, trust and transparency, collaboration, and productivity.

I regularly author POVs and thought leadership on various topics including cultural trends, marketing best practices, and industry news - and have been published by the 4A's, Media Rating Council and AdWeek.

I am a frequent speaker at conferences and have hosted keynotes presentations, moderated panels, and participated as a panel member at SXSW, Social Media Week, and Transition.